Simplified Guide To Marketing by Kerwin Mathew (English) Paperback Book

Description: Simplified Guide To Marketing by Kerwin Mathew Estimated delivery 3-12 business days Format Paperback Condition Brand New Description DESCRIPTION OF BOOKThis marketing book is a simplified text based on numerous courses the author has conducted for business people, sales and marketing executives, and marketing students. The book covers important aspects of business and marketing such as how to carry out a break-even analysis, how to export and expand the business, how to carry out marketing research, how to prepare a marketing plan, pricing strategies, marketing communication, and even how to be an effective sales person. Several marketing case studies are included to challenge the reader in strategic thinking. The book also acts as a revision guide for those preparing for the various professional marketing exams, e.g., the Chartered Institute of Marketing and the London Chamber of Commerce and Industry marketing exams.ABOUT THE AUTHORThe author has been a marketer and salesman for many years. He has taught marketing to sales personnel, business people and students for many years, as well as many other professional and management subjects for years. He has published about 20 books, two of which (on marketing and public relations respectively) have been adopted as reference texts and commended by professional bodies, and has been the editor of one book. He has also published a number of important papers in international research journals and has served on the faculty of an American research university as a professor. He has received publicity from the press for some intellectual achievement. Author Biography The author has been a marketer and salesman for many years. He has taught marketing to sales personnel, business people and students for many years, as well as many other professional and management subjects for years. He has published about 20 books, two of which (on marketing and public relations respectively) have been adopted as reference texts and commended by professional bodies, and has been the editor of one book. He has also published a number of important papers in international research journals and has served on the faculty of an American research university as a professor. He has received publicity from the press for some intellectual achievement. Details ISBN 1544065752 ISBN-13 9781544065755 Title Simplified Guide To Marketing Author Kerwin Mathew Format Paperback Year 2017 Pages 46 Publisher Createspace Independent Publishing Platform GE_Item_ID:127598559; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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